The intial visit and cleaning take over 3 hours to complete and other cleanings are scheduled to take 2 hours minimum because of interviewing and "customer service". They chit chat with you about the weather and such to make you feel at home. They recommend cleanings 3-4 times a year even when insurance only covers two. Because of the minor gingivitis in my gums they recommended a laser therapy that they claimed my insurance would pay half. Instead, my insurance stated that the treatment was unnecessary and I would have to foot the whole $900 bill! One may view this proactive office as helpful, but only if you have really good insurance that pays for their expensive, long, and frequent services.