I saw Dr. Fortier's advertisement and gave the "catering to cowards" quote a test...they really do!...I hate going to the dentist and he made the experience as pleasant as it could be...the whole staff is friendly. I had to get a few fillings because I haven't been to the dentist in a while. When he said "no pain," he meant it...as he was giving me the shot to numb me, I couldn't even tell whether he was numbing the top or bottom...I really didn't feel ANYTHING...If you want a pleasant experience, give Dr. Fortier a try.