Everytime my daughter Grace, and son John have an appointment they are actually excited about it. They are never scared an it is always a hassle free experience. At the end of their visit, they love picking out toys in the toy closet. They also love the kid friendly tooth brushes they receive. It is such a relief to not have to force them to brush their teeth. We enjoy this office very much, and I always recommend it. Thank you Dr. Heinowitz and staff.