Dr. Werner is a great dentist. He definitely does not push unnecessary procedures. I started going to him about 10 years ago based on a recommendation and now my wife and 3 children all go to him. Insurance pays almost everything, so I'm not sure about the costs.
About Hygienist: I've used a few different hygienists and their techniques definitely vary. It isn't always pleasant, but I'm not sure it's supposed to be.