Both my kids have anxiety about going to the dentist. I scheduled an appt with Dr. Gruezke after having a not so good experience at a previous dentist's office. The staff was very friendly. Dr. Gruezke spoke to the kids on a personal level and made them feel comfortable. I can't comment on the price...I didn't bother to ask since my insurance covered the entire cost. I would have been willing to pay top dollar out of pocket for the service that we have received from Dr. Gruezke and his staff. Both hygienist that tended to my children were AWESOME. Brook was able to talk my 3 yearl old into opening his mouth and allowing her to clean his teeth. Neither of which he ever allowed the hygienist to do at 2 previous appointments at another facility.