Dr. & Staff are very personal & customer service oriented. Family friendly dentist great chair side manner. Dr Goodman always has a great mix of music on (his mix of CDs) to ease the nerves. Dr. Goodman & hygienists are very concerned with the client's comfort. Great cleanings, whitening, fillings, & crowns. If insurance is not taken the receptionist/billing person will file the claim for you! HUGE help w/ all the confusing insurance information. Everyone in office tries to remember who you are and what you were up to the last visit in with them. Very personalized service.